Willys Jeep, Series CJ, 1940 - 1986

Maurice Wilks was the technical director of Rover in 1947. On his estate, he used a Willys Jeep, a legacy from the American armed forces. Wilks was convinced of the utility of the jeep, so he came up with the idea of building an all-terrain vehicle for agriculture at Rover to pull the company out of the crisis. The prototype was built on a Jeep chassis in just a few weeks in the spring of 1947; the designation "Land-Rover" (an agricultural rover) was used from the beginning and then retained. The body panels were made of stainless duralumin because the British arms industry had exhausted all its stocks of iron and steel. In 1947, the Rover board gave the green light for a small series of Land Rovers.